Sasha Seymore Joins PCA National Leadership Council

We’re thrilled to announce that Learn to Win Co-Founder and COO, Sasha Seymore, has joined the National Leadership Council of Positive Coaching Alliance (PCA)!

Positive Coaching Alliance is a national organization with a more than 20-year history of cultivating a positive youth sports culture in communities throughout the United States. PCA believes that all youth can benefit from a positive, inclusive sports culture that develops social and emotional skills, molds character and prepares them for competition and for life.

PCA provides research-based training and resources for coaches, parents, athletes, and leaders to ensure a positive youth development experience for ALL kids, in all communities across the U.S., through sports. PCA ensures sports are ‘done right’ with programming that is research-based and designed to have impact at three levels in a youth sports organization or school:

YOUTH experience improved life skills and character development.
COACHES become more positive and increase their focus on using sports to teach life lessons.
YOUTH SPORTS ORGANIZATIONS AND SCHOOLS see their cultures become more positive and everyone involved has more fun.

PCA’s National Leadership Council is a group of select business and community leaders committed to growing the movement. In joining the Leadership Council, Sasha joins an impressive group representing companies including Apple, Google, Amazon, and Sullivan & Cromwell.

“We are thrilled to have Sasha join PCA’s National Leadership Council,” said Jason Sacks, PCA’s Chief Development Officer. “Sasha brings invaluable experience to PCA, as a former student-athlete and the co-Founder of a company that shares many of PCA’s values, in Learn to Win. Sasha’s passion for sports as a platform for positive youth development combined with his business acumen will be a great addition to the PCA family.”

“I am honored to join a group of like-minded individuals dedicated to providing better training and resources to build a positive youth sports culture for coaches, parents, and athletes across the country,” said Seymore, “youth sports can be a tremendous catalyst for positive growth in a community, and I’m excited to be a part of that mission with PCA”

About Sasha Seymore

Prior to becoming co-founder and COO of Learn to Win, Sasha worked as a consultant for McKinsey & Company and played professional basketball in Europe. Sasha received an MBA from Stanford as a Knight-Hennessey scholar, an MA from Queen’s University Belfast as a George Mitchell Scholar, and a BA from the University of North Carolina, where he was a Morehead-Cain Scholar, Senior Class President, and Scholar-Athlete of the Year on the men’s basketball team under Coach Roy Williams. Sasha serves on the Young Alumni Leadership Council at UNC and was named to the 2022 Forbes 30 under 30 list in Education for his work at Learn to Win.

Sasha Seymore

Co-Founder and COO, Learn to Win

Sasha is a strong believer in the power of sports to bring positive change. While in college, Sasha wrote his honors thesis on non-profits focused on using sports for social change and dribbled a soccer ball 400 miles across the state of North Carolina to raise money and awareness for organizations that unite children of war-torn regions in their shared love of soccer.