Equip your reps with the skills to succeed in every physician interaction
Your reps may have strong sales fundamentals, but how can they truly provide value to healthcare professionals without the necessary clinical knowledge?
Medical devices are advanced and highly technical. How prepared are your reps to master and articulate complex product details and benefits to healthcare professionals?
In an industry where regulations are constantly updating, how prepared is your team to stay compliant and ahead of new guidelines?
With teams that can span a nation, how do you ensure consistent and strategic messaging across your salesforce?
80% of licensed training content is never used. Why? Because in a dynamic sales environment, generic content gets stale fast. Reps zone out because the training covers material they already know and doesn’t touch on what they need to win deals. Your reps already understand the basics of how to sell – otherwise, you wouldn’t have hired them!
But, do they really understand how your product functions and integrates seamlessly within a hospital's workflow? Do they have a comprehensive understanding of competitors' products and how to distinctly position your devices in the market?
Are they equipped to answer healthcare professionals' most detailed technical questions about device performance and outcomes?
This is the Last Mile of sales training. It's the essential operational knowledge that accounts for over 80% of sales rep performance. It's uniquely tailored to your organization and cannot be purchased off-the-shelf. It's what sets apart good sales teams from the great ones, driving exceptional performance and success in the field.
Train reps on how medical devices integrate with existing hospital systems and equipment, ensuring seamless adoption and usage
Teach reps how to demonstrate not only the clinical, but also the economic benefits of your medical devices for physicians
Keep reps informed on the latest compliance updates from the FDA, ASTM, and ISO
Equip reps with tools to understand and tailor approaches to individual physician practices
Ensure your reps respond accurately and compliantly when healthcare providers ask about your competition
Enhance reps' understanding of medical procedures and anatomy to boost confidence in clinical interactions